All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
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Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
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Data drives business decisions. Businesses can use data to improve product or service features, price products better, market to the right demographic, and even navigate a recession. The data that your business collects can help your...
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For marketing agencies, dashboards are a critical tool. A dashboard presents key performance indicators (KPIs) in a non-technical way that also makes it easy for clients to understand the data and make informed decisions. Despite the...
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The modern-day data pipeline is as fascinating as it is useful. To help you grasp this concept, let’s go over a real-life situation. Picture this: Let’s say you run a gigantic online shop. It is open round-the-clock. Users...
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Every brand has one endgame: to grow and turn a profit. If you’ve ever set out to achieve a sizable goal in your own life without a plan, you can probably imagine what it’s like to try to create a successful business without...
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As the COVID-19 pandemic spreads, its effects are felt by all. The economic ripple effects of the closures begin to trickle down to not only the local stores, restaurants, hotels, and retail shops but the millions of workers that are the...
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Regardless of what industry you work in, or what types of goods and services you provide, you understand that collecting data about your business, your customers, and even your employees can help improve almost every aspect of your...
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