Businesses are switching to automation, accomplishing their day-to-day tasks via software, in order to make work easier, faster, and more cost-effective. But what you may not know is that software does have its limitations. It is hard for...
READ MOREThe Ultimate Guide to Data Integration for Your Tech Startup
by Nick Christou | Nov 24, 2020 | analytics, data, data analytics, data driven decisions, data visualization
Data integration is now an integral aspect of business. With the ongoing competition among industry leaders and more startups gaining traction, more and more businesses are acknowledging the value of data integration. And enterprises that...
READ MOREBest Practices For Data Warehouse Success
by Nick Christou | Nov 17, 2020 | analytics, data, data analytics, data driven decisions
When one imagines a warehouse, images of a large storage facility containing endless rows and shelves of physical inventory come to mind. A data warehouse has some semblance to this concept in that it gathers, stores, and processes large...
READ MOREWhat’s the Difference Between Business Intelligence and Data Analytics?
by Nick Christou | Nov 3, 2020 | analytics, business, business intelligence, business problem solving, data analytics, data driven decisions
The development of new applications and tools used to store, analyze, and process the continual influx of big data has been a boon for businesses across every sector. Information has become the number one resource to evaluate the current...
READ MORE8 Specific KPIs to Track for Your Marketing Clients
by Nick Christou | Sep 22, 2020 | analytics, data analytics, data driven decisions, marketing, marketing agency data
The key advantage of a boutique marketing agency is a personalized approach. You can uphold this reputation by creating a custom campaign for each client. Every company has a specific set of marketing key performance indicators (KPIs)...
READ MORE3 Key Reasons Multi-Touch Attribution Models Are Better Than Single-Touch Systems
by Nick Christou | Sep 15, 2020 | analytics, data analytics, data driven decisions, digital marketing, marketing, marketing strategy
Have you made any purchases lately? What convinced you that you chose the best product? How did you learn about it? Through a friend’s Facebook post? Or did you click on an advert while browsing the internet? In the modern-day...
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