The development of new applications and tools used to store, analyze, and process the continual influx of big data has been a boon for businesses across every sector. Information has become the number one resource to evaluate the current...
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Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
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As the COVID-19 pandemic spreads, its effects are felt by all. The economic ripple effects of the closures begin to trickle down to not only the local stores, restaurants, hotels, and retail shops but the millions of workers that are the...
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2.5 quintillion bytes of data are produced everyday, transforming it into a visual format that is easy to understand is key to an effective presentation of critical information. Through visualization, text-based data sets that are...
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To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse,...
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