HR often gets left in the dust as startups launch out of their starting gates. Small businesses tend to focus on cash flow and intellectual property rights, rather than competitive advantage or the cost of employee churn. And,...
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New Ways to Harness the Power of Data-Driven Marketing
Data-driven marketing is the new norm in marketing as businesses seek to gain a competitive edge and reverse revenue declines. If used properly, Big Data can offer insights that help you identify your most valuable customers. It can be a...
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6 Ways Real-Time Analytics Can Fuel Growth for Boutique Firms
Real-time analytics is driving digital transformation in the business world. Today, enterprise companies like Nissan, Land Lakes, and Amazon are leveraging real-time insights from Big Data to maintain a competitive edge, increase...
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Use Customer Profiles to Take Your Marketing to the Next Level
What makes our most successful relationships resilient? Whether your answer is good communication, a long history of trust, or an almost supernatural ability to know what one another needs at a particular time, it all boils down to data....
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5 Ways to Make Your Data Consumable at Scale
Walk into practically any conference room in America today and you are bound to walk into a discussion of some metric or figure or another chunk of information derived from data that the company has collected. The collection and use of...
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How to Use Data to Solve Business Problems
It is right to say that it is no longer business as usual in the corporate world. Business entities have to go the extra mile to gain an edge over their competitors. Moreover, to conquer business-related problems, there is a need to be as...
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