The Chief Financial Officer (CFO) is the essential backbone of the business, responsible for making crucial decisions based on the inflow of endless quantities of data. This data must be effectively collected, monitored, and analyzed...
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All About Data Visualization
Data is a powerful tool, but you cannot do much with it if you do not understand what it is telling you. Moreover, simply looking at a slew of stats and numbers may not clarify the information you need. Yet when data is in a logical and...
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4 Ways Data Removes Uncertainty
No matter the industry, every business is plagued by uncertainty. Things change fast, and people will always be able to surprise you. Uncertainty can lead to poor decision-making, and the costs can become insurmountable over time. Worst...
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The Importance of Custom Reports for Marketing Agencies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
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8 Specific KPIs to Track for Your Marketing Clients
The key advantage of a boutique marketing agency is a personalized approach. You can uphold this reputation by creating a custom campaign for each client. Every company has a specific set of marketing key performance indicators (KPIs)...
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3 Key Reasons Multi-Touch Attribution Models Are Better Than Single-Touch Systems
Have you made any purchases lately? What convinced you that you chose the best product? How did you learn about it? Through a friend’s Facebook post? Or did you click on an advert while browsing the internet? In the modern-day...
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