All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
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Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
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Data drives business decisions. Businesses can use data to improve product or service features, price products better, market to the right demographic, and even navigate a recession. The data that your business collects can help your...
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For marketing agencies, dashboards are a critical tool. A dashboard presents key performance indicators (KPIs) in a non-technical way that also makes it easy for clients to understand the data and make informed decisions. Despite the...
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