Data is a powerful tool, but you cannot do much with it if you do not understand what it is telling you. Moreover, simply looking at a slew of stats and numbers may not clarify the information you need. Yet when data is in a logical and...
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The Importance of Custom Reports for Marketing Agencies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
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What’s the Multitouch Attribution Model?
Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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The Concept of Data Pipeline Explained
You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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3 Tips for Protecting Your Real Estate Company Data
As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
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What To Know About Dashboards for Marketing Agencies
For marketing agencies, dashboards are a critical tool. A dashboard presents key performance indicators (KPIs) in a non-technical way that also makes it easy for clients to understand the data and make informed decisions. Despite the...
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