Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
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For marketing agencies, dashboards are a critical tool. A dashboard presents key performance indicators (KPIs) in a non-technical way that also makes it easy for clients to understand the data and make informed decisions. Despite the...
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Once upon a time, spreadsheets were a holy grail and a force to be reckoned with. Spreadsheets revolutionized how business was done by offering a way to collect and organize data. Companies relied on them for almost everything in the...
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Nowadays, data is everywhere. It is a commodity of incalculable value. Almost everything you do results in the creation of new data. For example, when you withdraw money from a bank, data is created and stored. Similarly, when you visit a...
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