Do you run high-converting marketing campaigns? How do you tell their effectiveness? Do you give your customers value for their money when they sign up for your marketing packages? You understand that your clients are interested in...
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3 Key Metrics Boutique Marketing Agencies Should Track
When it comes to marketing, different marketing agencies use different approaches to push their clients’ businesses to the next level. Some marketing experts are naturally creative. Others are mostly data-driven. To thrive in...
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How Employee Utilization Data Can Make Your Accounting Firm More Successful
Do you run an accounting firm? How utilized is your workforce? What percentage of their time do they spend on non-billable activities? How much is that tanking your organizational productivity? If you do not have responses to these...
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4 Types of Data That Can Turbocharge Your Marketing Agency
All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
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What’s the Multitouch Attribution Model?
Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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The Concept of Data Pipeline Explained
You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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