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New Ways to Harness the Power of Data-Driven Marketing

New Ways to Harness the Power of Data-Driven Marketing

by Nick Christou | Mar 23, 2021 | analytics, big data, business strategy, data analytics, data driven decisions, data visualization, predictive modeling

Data-driven marketing is the new norm in marketing as businesses seek to gain a competitive edge and reverse revenue declines. If used properly, Big Data can offer insights that help you identify your most valuable customers. It can be a...

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What’s the Multitouch Attribution Model?

What’s the Multitouch Attribution Model?

by Nick Christou | Jul 21, 2020 | business intelligence, data, data analytics, data driven decisions, data management, predictive modeling

Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...

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PREDICTIVE MODELING, MACHINE LEARNING & AI, OH MY!

PREDICTIVE MODELING, MACHINE LEARNING & AI, OH MY!

by Nick Christou | Dec 3, 2019 | analytics, artificial intelligence, data analytics, machine learning, predictive modeling, statistical analysis

In this era of big data, chances are that you have heard and used terms like machine learning and predictive modeling. For the average person, these terms may actually seem interchangeable. However, in the world of data analysis, there...

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