Businesses are switching to automation, accomplishing their day-to-day tasks via software, in order to make work easier, faster, and more cost-effective. But what you may not know is that software does have its limitations. It is hard for...
READ MOREThe Top Four Benefits of Data-Driven Marketing
by Nick Christou | Oct 13, 2020 | Uncategorized
Gathering data is the fundamental key to understanding what is happening now (and what could happen) within your business. Over the years, gathering marketing data went from scant information about buyers to now knowing so much more...
READ MOREHOW TO USE DATA ANALYTICS TO REMOVE BUSINESS UNCERTAINTY IN THESE UNCERTAIN TIMES
by Nick Christou | Apr 14, 2020 | Uncategorized
Companies understand that making fast and adequate decisions can be difficult even under the best circumstances. However, when a crisis fills the world with uncertainty, even regular commitments become high-stake decisions that can affect...
READ MOREHOW YOUR BUSINESS CAN USE LOOK-ALIKE MODELING
by Nick Christou | Aug 28, 2019 | Uncategorized
Everyone is looking for the silver bullet in marketing. What is that one thing that will push our sales over the tipping point? What hidden avenue will be the one that gets us to the easy road. The reality is, that the best way to...
READ MOREWHY YOUR COMPANY NEEDS TO BUILD A GOOD DATA STRATEGY
by Nick Christou | Aug 20, 2019 | Uncategorized
Data is the vital piece to running a consistently success business. In fact that’s worth repeating: Data is the vital piece to running a consistently success business! But for so many, it’s still a complex puzzle. Understanding what...
READ MORE7 DO’S & DON’TS FOR POSTING & TRACKING SOCIAL MEDIA FOR YOUR BUSINESS
by Nick Christou | Aug 13, 2019 | Uncategorized
There is no doubt that social media is a critical tool for a business’s success. It increases awareness and knowledge of your brand, which ultimately creates new clients for your business. Using social media as part of your...
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