As your business generates large amounts of data from different sources and feeds it into the data lake for future use, one issue you need to address is data consistency. Consistency means that data values in one data set should tally...
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Knowledge Base Construction: A Deep Insight
Businesses are switching to automation, accomplishing their day-to-day tasks via software, in order to make work easier, faster, and more cost-effective. But what you may not know is that software does have its limitations. It is hard for...
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The Top Four Benefits of Data-Driven Marketing
Gathering data is the fundamental key to understanding what is happening now (and what could happen) within your business. Over the years, gathering marketing data went from scant information about buyers to now knowing so much more...
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HOW TO USE DATA ANALYTICS TO REMOVE BUSINESS UNCERTAINTY IN THESE UNCERTAIN TIMES
Companies understand that making fast and adequate decisions can be difficult even under the best circumstances. However, when a crisis fills the world with uncertainty, even regular commitments become high-stake decisions that can affect...
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HOW YOUR BUSINESS CAN USE LOOK-ALIKE MODELING
Everyone is looking for the silver bullet in marketing. What is that one thing that will push our sales over the tipping point? What hidden avenue will be the one that gets us to the easy road. The reality is, that the best way to...
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WHY YOUR COMPANY NEEDS TO BUILD A GOOD DATA STRATEGY
Data is the vital piece to running a consistently success business. In fact that’s worth repeating: Data is the vital piece to running a consistently success business! But for so many, it’s still a complex puzzle. Understanding what...
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