Gathering data is the fundamental key to understanding what is happening now (and what could happen) within your business. Over the years, gathering marketing data went from scant information about buyers to now knowing so much more...

Companies understand that making fast and adequate decisions can be difficult even under the best circumstances. However, when a crisis fills the world with uncertainty, even regular commitments become high-stake decisions that can affect...

Everyone is looking for the silver bullet in marketing. What is that one thing that will push our sales over the tipping point? What hidden avenue will be the one that gets us to the easy road. The reality is, that the best way to...

Data is the vital piece to running a consistently success business. In fact that’s worth repeating: Data is the vital piece to running a consistently success business! But for so many, it’s still a complex puzzle. Understanding what...

There is no doubt that social media is a critical tool for a business’s success. It increases awareness and knowledge of your brand, which ultimately creates new clients for your business.  Using social media as part of your...

Data analytics is a hot topic in the business world. Even so, it rarely comes up in the legal sector. Many law firms still haven’t taken data analytics seriously—or even know how to. Data usually only comes up in law firms...